"Matcha or hojicha, which should I choose?" It's a question we often receive, but our answer is always the same. Rather than ranking them, try choosing by the time of day you drink.
Morning to Daytime: Matcha Latte
Matcha contains, along with caffeine, an amino acid called theanine. When you want to feel sharp but avoid feeling rushed — for those daytime hours, a Matcha Latte is just the right cup.
- For mornings when you want to focus and dig in
- For an afternoon break, when you want to refresh
- As a cup to replace your coffee
Evening to Night: Hojicha Latte
Hojicha is made by roasting tea leaves at high temperature, and is generally said to be milder in caffeine than matcha. Its toasty aroma and mellow mouthfeel accompany the hours of quietly closing out a day.
- For relaxing moments after dinner
- As a cup for before bed, when caffeine is on your mind
- For nights when you want the comfort of something warm
A Rough Guide to Caffeine Levels
This is only a general tendency, but the caffeine in Japanese teas is often said to follow the order "matcha > sencha > hojicha." Remembering "stronger by day, milder by night" makes it easier to choose.
Bringing Both Into a Single Day
Flip the switch on your day with a Matcha Latte in the morning, and cool down with a Hojicha Latte at night. By using the two cups according to the time of day, the very rhythm of your day begins to settle.
Matcha in the morning, hojicha at night. Two cups that move with the rhythm of your day.
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